Hello, are you wondering what this organic and paid search really means and why they are important for your business or organization? Well, continue reading this short article that highlights the key differences and the benefit of using one or both of these channels.

As a new business owner or maybe you already have an existing one and hoping to improve your online presence and improve your engagement you need to be able to differentiate these terms to be able to apply the right one for your business and as they also directly influence how your business is shown and perceived online.

When a search engine like the giant Google returns search results, it returns two types; the so-called organic search and the paid search, the paid search being the first few results on the search results page or SERP for short (most times the first two or three results) and they are sometimes placed to the right of the organic results with label “Ad”. And Google also went ahead to include some at the bottom of the results.

Organic Search

First of all, taking the word “Organic”, the dictionary meaning of this word means: to characterized by gradual or natural development, which is accurate to some advanced knowledge of its application in this case.

Organic and Paid Search
Organic Search Results

So what is organic search result? Organic search results are basically web page listings that are most closely matched the user’s search query(or keyword) based on the relevance of the page to the query. They also called “natural” search results in the sense that the search engine algorithm analyzing all the pages across the internet felt these returned pages contain the most relevant and useful information to the search query, which is why it ranked them highly for the query (keywords) the user typed and this is what SEO is all about.

This algorithm scanned through the web page for things like the title tags, meta description, your URLs, keywords, and importantly the quality and relevance of the page content to query been searched, and the more relevant it found the content to be the higher the ranking. So to get your website pages to rank higher you have to optimize your page and contents like the ones listed above here, I don’t want to go into too many technical details here that will be for another post.

The 5 benefits of organic search

  1. Organic search basically costs you nothing
  2. It boosts credibility
  3. Provide an impressive ROI
  4. It attracts relevant/targeted users
  5. It provides actionable data

Without any explanation, the word “Paid” sure has a ring to it. Paid search results are basically advertisements paid for by businesses or website owners in order to rise above the organic results in the fastest way possible. Although, even if you pay to show up a lot of things or calculations still come into play before you actually get show up because you are not the only one that can pay to do that.

Paid Search
Paid Search Results

Marketers or business owners invest money into something called Search Engine Marketing or SEM in order to boost their website for the first-page ranking when someone searches for a query relating to their chosen keywords. Paid results will usually appear first on the SERPs with a small outlined “Ad” label.

The 5 benefits of paid search

  1. Paid search generates instant results (sort of)
  2. Paid search offers keyword data for SEO
  3. It also delivers an impressive ROI (if it’s properly planned)
  4. It attracts ready-to-buy users
  5. It accommodates every budget by providing flexibility when it comes to ad spend.

So with that out of the way, when it comes traffic coming from these channels of search they are called organic and paid traffic and there are some things you should know about.

Organic traffics are widely considered the most valuable traffic source because taking Google for instance;

  • Google directs the highest amount of traffic to a lot of websites on the internet and they are the most trusted source for people researching.
  • Google takes their ranking very seriously (because their credibility also lies there), they have to provide relevant results to their uses queries, and ranking in the top five results for a particular search query or keyword indicates that your content is a high-quality one.
  • The results on the Google SERP (the Top 10) receive 92% of all search traffic on Google and this drops by 95% on the second page.

But the downside of the organic traffic as always it takes time (lots), patience, and man-hour to get indexed by the search engines and start getting and generating traffic, but when this happens it all worth it. Before now ranking well on Google wasn’t difficult, but things have changed, every business have or planning to have a website and also want to get rank, so getting the SEO service and a good search engine optimizer (SEOs) is very important to stand out in this competitive market.

Paid search is exactly what they are, you basically pay a platform to show your ads when a certain query is a search for and this platform carry out some “calculations” to determine if it’s relevant to the user’s query (keyword) and it goes through some bidding and auctioning process before showing up. I ran through that quickly because that’s what it is.

It’s good for a lot of things also as you don’t have to wait, good for brand awareness and also get your business in front of the audience quickly.

Conclusion

Organic search is more cost-effective as you don’t have to pay for it in a long run. In contrast, with the right strategy and content, your campaign using paid medium and landing page optimization paid search can be cost-effective also. If your business goal is to make it easy for your potential customer to find you online, then a strong marketing strategy would to take advantage of both the organic and paid search medium, which will deliver the best results and having new potential customers discovering your business in no time.

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